推銷別再講廢話! 1-Minute Sales Pitch
50 句情境英文 · 程度 B1 · 每句都有「不要這樣說 ✗」和「母語人士這樣說 ✓」。先讀一遍,再到 App 裡聽真人發音、跟著說,AI 會幫你逐字打分數。
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告別直譯推銷地雷 Crushing Awkward Pitching Errors
- Client: We're pretty satisfied with our current vendor.✗ Our product is very cheap and good.✓ What if you could boost your revenue by thirty percent?如果你能讓收益提升百分之三十,會怎麼樣?
- Client: Why should we choose your company?✗ Please buy our product today.✓ Let me show you how this solves your biggest headache.讓我展示這如何解決你最頭痛的問題。
- Client: What makes your solution different?✗ My company is the number one.✓ We help companies like yours scale twice as fast.我們幫助像您這樣的公司以兩倍速度擴張。
- Client: I'm extremely busy right now.✗ Do you want to listen to me?✓ Do you have one quick minute to hear a game-changer?您有一分鐘聽一個突破性的解決方案嗎?
- Client: Your software seems a bit too complicated.✗ Our product has many functions.✓ This single tool replaces three of your current apps.這一個工具就能取代您目前使用的三個軟體。
- Client: Is this really necessary for us right now?✗ You will regret if you don't buy.✓ You can't afford to ignore this market trend.您承擔不起忽略這個市場趨勢的風險。
- Client: What kind of ROI are we looking at?✗ Give me money, I give product.✓ Here is the exact return on investment you can expect.這是您可以預期的精確投資報酬率。
開場與痛點對抗誤區 Common Opening and Pain Point Mistakes
- Client: Thanks for coming in today, where should we start?✗ I want to introduce my product.✓ Let's dive straight into how this saves you time.我們直接深入探討這如何為您節省時間。
- Client: We have limited time for this presentation today.✗ I hope you like my presentation.✓ By the end of this pitch, you'll see clear results.在簡報結束前,您將看到明確的成效。
- Client: Your pricing seems a bit high for our budget.✗ Our price is very cheap for you.✓ We deliver premium results at a competitive price point.我們以具競爭力的價格提供頂級的成果。
- Client: How do we know this actually works?✗ Trust me, it works fine.✓ We've proven this result with over fifty enterprise clients.我們已在超過五十家企業客戶身上驗證此成果。
- Client: What happens if something goes wrong after launch?✗ If you have problem, tell me.✓ We offer twenty-four seven dedicated customer support.我們提供二十四小時全天候的專屬客戶支援。
- Client: We need to discuss this with our executive board.✗ Can you sign contract now?✓ Shall we move forward with a quick risk-free trial?我們是否先進行一個無風險的快速試用?
- Client: I only have ten minutes before my next call.✗ I am sorry to waste your time.✓ I'll keep it short and focus on what matters most.我會長話短說,只講最重要的重點。
價值主張與成交地雷 Ditching Weak Value Statements and Closing Traps
- Client: What's the main goal of today's meeting?✗ My manager asked me to pitch.✓ I'm excited to share a solution tailored for your team.我很高興能分享專為您團隊量身打造的方案。
- Client: How will this help our daily operations?✗ Our feature is very strong.✓ This feature slashes your manual workload in half.這個功能能將您的手動工作量砍半。
- Client: How are you better than your main competitor?✗ No other company is better than us.✓ We stand out by guaranteeing ninety-nine percent uptime.我們以保證百分之九十九的正常運作時間脫穎而出。
- Client: Can you give us a bigger discount on this deal?✗ Lower price is impossible.✓ We can customize a package that fits your exact budget.我們可以打造符合您預算的專屬方案。
- Client: Send us the deck and we'll think about it.✗ Think about it and call me.✓ Let's schedule a brief follow-up demo next Tuesday.我們安排下週二進行簡短的後續展示。
- Client: I'm still not entirely convinced yet.✗ Do you want it or not?✓ What's holding you back from starting today?是什麼讓您今天還沒辦法開始?
前10秒黃金 Hook 抓住目光 Catching Attention in the First 10 Seconds
- Client: Okay, you have my attention. Go ahead.✓ Imagine reducing your customer churn rate by half overnight.想像一下在一夜之間將客戶流失率砍半。
- Client: Our team spends hours on reports every week.✓ What if I told you there's a way to automate your reports?如果我告訴您有方法能自動化您的報告呢?
- Client: We're really busy today.✓ I only need sixty seconds to show you game-changing data.我只需要六十秒展示能改變局勢的數據。
- Client: Is this a common problem in our industry?✓ Eighty percent of companies struggle with this exact bottleneck.百分之八十的公司都面臨這個瓶頸的困擾。
- Client: Why should we switch software?✓ Your current process is leaking thousands of dollars monthly.您目前的流程每月都在流失數千美元。
- Client: So what exactly do you do?✓ We help sales teams close deals thirty percent faster.我們幫助銷售團隊成交速度提升百分之三十。
精準擊中客戶核心痛點 Hitting the Client's Core Pain Points
- Client: Our main issue is slow turnaround time.✓ Our automation tool cuts project turnaround time in half.我們的自動化工具能將專案交付時間砍半。
- Client: Our software costs keep going up every year.✓ Are you tired of paying for software features nobody uses?您是否厭倦了為沒人使用的軟體功能付費?
- Client: Managing team coordination is messy.✓ We bring all your team's messages into one simple dashboard.我們把團隊所有訊息整合到一個簡單的儀表板。
- Client: How do you keep our data safe?✓ Security is non-negotiable, which is why we offer bank-grade encryption.安全不容妥協,因此我們提供銀行級加密。
- Client: We don't have time for training.✓ Our platform requires zero onboarding time for new users.我們的平台對新使用者來說完全不需要培訓時間。
- Client: Our team keeps making small mistakes in the data.✓ Eliminate human error and boost your team's accuracy overnight.消除人為失誤,立刻提高團隊的精準度。
展示獨家優勢與 ROI Demonstrating Unique Value and ROI
- Client: What kind of payback can we expect?✓ Most clients see full return on investment within three months.大多數客戶在三個月內就能完全回本。
- Client: Do you have any real results to share?✓ One client boosted their conversions by forty percent in one quarter.有一位客戶在一季內將轉換率提升了百分之四十。
- Client: How does your pricing compare to competitors?✓ We offer flexible pricing based strictly on your usage.我們完全根據您的使用量提供彈性定價。
- Client: We're planning heavy hiring next quarter.✓ It's built to grow seamlessly from ten users to ten thousand.它能從十名使用者無縫擴展到一萬名使用者。
- Client: Is it difficult to switch to your system?✓ We handle the entire data migration process for you for free.我們免費為您處理整個資料轉移流程。
- Client: What can you do that nobody else can?✓ We are the only platform offering real-time AI analytics in this field.我們是該領域唯一提供即時 AI 分析的平台。
化解質疑與處理異議 Handling Objections and Doubts
- Client: This seems a bit out of our current budget.✓ I completely understand, let's tailor a scaled-down starter plan.我完全理解,我們來規劃一個縮小規模的入門方案。
- Client: We need more time to think about this proposal.✓ Totally fair. Which part would you like to think through together?完全合理。哪個部分您想一起討論清楚?
- Client: What if it doesn't work for our workflow?✓ We offer a thirty-day money-back guarantee, zero risk for you.我們提供三十天退款保證,您完全零風險。
- Client: Our executive team needs to approve this first.✓ I can prepare a brief executive summary for your CEO.我可以為您的執行長準備一份簡短的高層摘要。
- Client: Your competitor offers a lower monthly price.✓ They charge less up front, but hide expensive maintenance fees later.他們前期收費低,但後期隱藏昂貴的維護費。
- Client: Can we test this out before committing long-term?✓ Absolutely, I'll activate a free two-week trial for you today.當然可以,我今天就為您開通兩週免費試用。
終極促成行動與極速成交 Closing the Deal and Driving Action
- Client: This looks great, what are the next steps?✓ If we sign today, we can launch your onboarding by Monday.如果我們今天簽約,週一就能啟動您的導入。
- Client: I think we're ready to move forward.✓ Shall I send over the contract for your final signature?我把合約寄過去供您最終簽署好嗎?
- Client: When can we expect to see initial results?✓ You'll start seeing measurable results within the first week.您在第一週內就能開始看到可衡量的成果。
- Client: We'll need a few days to get final sign-off.✓ I can hold this special pricing for you until Friday afternoon.我可以為您保留這個特別優惠價直到週五下午。
- Client: Thanks for the great presentation today!✓ Thank you for your time, I look forward to partnering together!感謝您的時間,我非常期待未來的合作!
- Client: How do we get started right now?✓ Let me set up your account today, and let's get you winning!讓我今天為您開通帳戶,我們一起贏得市場!
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怎麼用這一課練英文?
- 先看 ✗ 和 ✓:找出自己平常會講的中式英文。
- 聽一次原速,再聽 0.7 倍慢速:注意連音和重音。
- 跟讀 Shadowing:落後半拍跟著說,AI 逐字評分。
- 聽寫 Dictation:把句子打出來,錯的字會標紅。
延伸閱讀:英文跟讀法完整教學 · 中式英文 vs 道地英文